Local-first SEO MCP: track AI citations, Search Console, GA4, PageSpeed, Cloudflare, IndexNow, CrUX.
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We found seo-monster in the official MCP registry. Our automated check passed on Nov 1, 2026 (it confirms the server is published and reachable), but no one at CuratedMCP has reviewed its code, permissions or credentials handling. Check what it can access before you give it keys. Scan your machine free to see every MCP server you have installed.
claude mcp add seo-monster -- uvx seo-monsterAdd --scope user to make it available in every project.
| Environment variable | Required | What it is |
|---|---|---|
| SEO_MCP_GOOGLE_OAUTH_CLIENT | No | Path to your Desktop-app OAuth client-secrets JSON, downloaded from Google Cloud Console. Required for Search Console, Indexing, and GA4 tools. |
| SEO_MCP_GOOGLE_TOKEN | No | Writable path where the cached OAuth token is stored. On first use, a browser opens for one-time consent and the token is written here. Default: ${HOME}/.config/seo-monster/token.json |
| SEO_MCP_GSC_DEFAULT_SITE | No | Default Search Console property, e.g. 'sc-domain:example.com' or 'https://www.example.com/'. |
| SEO_MCP_GA4_PROPERTY_ID | No | Default GA4 property, e.g. 'properties/123456789' or bare '123456789'. |
| PSI_API_KEYsecret | No | Google API key shared by PageSpeed Insights and Chrome UX Report History tools. Optional; both work anonymously at a tighter rate limit when unset. |
| CF_API_TOKENsecret | No | Cloudflare API token. Optional; needed only for the Cloudflare tools. Scopes: Zone:Read, DNS:Read, Account Analytics:Read, and (only when destructive mode is on) Cache Purge:Purge, Single Redirect:Edi |
| CF_ZONE | No | Default Cloudflare zone hostname, e.g. 'example.com'. |
| SEO_MCP_INDEXNOW_KEYsecret | No | IndexNow shared key (any 8-128 hex string you generate). Required only for the IndexNow tools. Host the key file at https://<your-host>/<key>.txt for engine verification. |
| SEO_MCP_INDEXNOW_KEY_LOCATION | No | Override the default IndexNow key-file URL (https://<host>/<key>.txt). Set only if you host the key file at a non-standard path. |
| SEO_MCP_ALLOW_DESTRUCTIVE | No | Set to 'true' to enable the Cloudflare cache-purge tools. Default false: all destructive tools refuse to run. |
| DATAFORSEO_LOGINsecret | No | DataForSEO Basic-auth login. Optional (v0.9). Unlocks SERP/PAA/related, keyword volume+difficulty+intent, competitor keyword-gap, and Google AI Overview citations for keyword_universe / serp_adjacency |
| DATAFORSEO_PASSWORDsecret | No | DataForSEO Basic-auth password. Optional (v0.9). Required alongside DATAFORSEO_LOGIN. |
| OPENPAGERANK_API_KEYsecret | No | Open PageRank (DomCop) free API key. Optional (v0.9). Free competitor domain-authority proxy for onpage_serp_gap. |
| PERPLEXITY_API_KEYsecret | No | Perplexity Sonar API key. Optional (v0.9). One of the AI answer-engines for ai_citation_track. |
| OPENAI_API_KEYsecret | No | OpenAI API key (Responses web_search). Optional (v0.9). One of the AI answer-engines for ai_citation_track. |
| ANTHROPIC_API_KEYsecret | No | Anthropic API key (web_search tool). Optional (v0.9). One of the AI answer-engines for ai_citation_track. |
| GEMINI_API_KEYsecret | No | Google Gemini API key (Search grounding). Optional (v0.9). One of the AI answer-engines for ai_citation_track. |
| GOOGLE_ADS_DEVELOPER_TOKENsecret | No | Google Ads API developer token. Optional (v0.9). Volume-only alternative to DataForSEO for keyword_universe; live use also needs an adwords-scope OAuth re-consent. |
| GOOGLE_ADS_CUSTOMER_ID | No | Google Ads customer id (digits). Optional (v0.9). Required alongside GOOGLE_ADS_DEVELOPER_TOKEN. |
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